When I lost my father, something shifted in me.

It was one of those moments where life forces you to slow down and take a hard look at everything — your habits, your health, your future. I found myself questioning how we care for ourselves, what we put into our bodies, and how little most of us truly understand about the connection between our daily choices and long-term wellbeing. That moment sparked the beginning of what would later become Social Herbalists.

I didn’t grow up dreaming of starting a wellness brand. I worked in healthcare — up close with the people affected when health goes neglected. I saw the pressure that stress, poor nutrition, and lack of preventative care can place not only on individuals, but on families and entire communities. But alongside my work in the healthcare system, I was also beginning to take my own health more seriously — getting active, going to the gym regularly, and learning how much of a difference intentional, balanced living could make.

It wasn’t about perfection. It was about progress, awareness, and reconnecting with the body in a way modern life often pulls us away from.

Our Mission

To connect people with accessible, effective, and honest wellness solutions — blending nature, nutrition, and knowledge.

At Social Herbalists, we don’t believe in quick fixes or empty buzzwords. We believe in small, sustainable shifts backed by both tradition and science. Whether you’re reaching for a calming herbal tea, an immune-supporting essential oil, or a high-quality protein shake to fuel your workouts — we’re here to support your health journey in a way that fits your lifestyle.

The Social Herbalists Philosophy

Wellness isn’t one-size-fits-all, and it doesn’t live in a capsule.

We approach health through two complementary lenses:

1. Wellness & Herbal Remedies

We’re proud to source high-quality dried herbs, loose-leaf teas, and essential oils known for their support in sleep, digestion, stress management, immunity and more.

• Mullein – for respiratory health
• Gotu kola – known for cognitive support and circulation
• Lavender & Chamomile – calming, soothing, sleep-enhancing
• Red raspberry leaf – often used to support reproductive health

2. Fitness & Nutrition

Alongside our herbs, we also offer protein shakes, nutrient-rich powders, and performance support supplements for active lifestyles.

From whey protein blends to naturally occurring performance enhancers like maca root, our fitness products are carefully selected to complement your body’s effort with real nourishment.

Why the Name “Social Herbalists”?

We wanted a name that felt human. Real. Grounded. “Social” represents connection — to ourselves, our health, each other, and the broader community. “Herbalists” speaks to our roots in plant-based remedies, education, and self-empowered care.

Our Long-Term Vision

Social Herbalists isn’t just a shop — it’s a movement for informed wellbeing.

• Sports performance – under our sub-brands like Apex Performance, Ignite, and EndureX
• Hair & skin health – with botanically enhanced creams and oils
• Aromatherapy – from stress relief to sleep support
• Educational resources – blog posts, short videos, and our future app offering health tools, recipes, and challenges

What Makes Us Different?

• Personal Story, Professional Backing – I started this after my father’s passing, drawing from both my healthcare background and my gym-fuelled health shift.
• Balanced Wellness – We don’t force people to pick between science and nature. Why not have both?
• Education First – From blog articles to our future Wellness Diary app, we make wellness understandable.
• Community-Focused – From challenges to interactive tools, our brand is built with connection in mind.
• Accessible & Transparent – No greenwashing. No fluff. Just clear, honest wellness.

A Final Word from Me

If you’ve ever felt like your body’s working against you, or just want to take control of your health without falling into extremes — this space is for you.

I know what it feels like to start from scratch. This journey has been about healing for me — physically, mentally, and emotionally. And I built Social Herbalists so you wouldn’t have to go it alone.

Thanks for being here.

Stay curious, stay well –
Derick Agyeman-duah
Founder, Social Herbalists